Privacy policy

This website is run by Digital Caddie AI Ltd, a company registered in England and Wales (Company No. 16730384), whose registered office is at 8 Sinclair Gardens, London W14 0AT (“Digital Caddie AI”, “we”, “us”, “our”).

We are the controller of the personal data described in this policy, as defined in the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy or how we use your data, email archie@digitalcaddieai.com or write to us at the address above.

We only collect the personal data we need. Most of it you give us directly through the forms on this website. Our services are for golf clubs, so the people we deal with are usually club managers, staff and committee members acting in a work capacity.

Free audit request

When you request a free marketing audit, we collect your name, email address, club name, your role at the club, the challenges you select and anything else you choose to tell us. We use this to review how your club shows up online, send you the audit summary and follow up about it. We also add you to The Friday Fix (see “Marketing emails” below).

Lawful basis: taking steps at your request before entering into a contract, and our legitimate interests in responding to enquiries and developing business with golf clubs.

Book a call

When you book a call, we collect your name, email address, club name, the date and time you choose and anything you add about what you would like to cover. We use this to create the meeting in our Google Calendar, send you a calendar invitation, prepare for the call and follow up afterwards. We also add you to The Friday Fix (see “Marketing emails” below).

Lawful basis: taking steps at your request before entering into a contract, and our legitimate interests in running and following up on sales conversations.

The Friday Fix newsletter

When you sign up to The Friday Fix directly, we collect your first name, last name and email address. We use them to send you our weekly email of marketing tips and golf and AI news, and to understand which content is useful (for example, whether emails are opened and links clicked).

Lawful basis: your consent. You can unsubscribe at any time using the link in every email or by emailing us, and we will stop sending it.

Marketing emails

If you request a free audit or book a call, we add your email address to The Friday Fix, our weekly email of marketing tips. We tell you this on both forms. We do this on the basis of our legitimate interests in sharing useful, relevant content with golf club contacts. Because you give us a work email as a club contact, these are business-to-business emails, which the Privacy and Electronic Communications Regulations (PECR) allow us to send without separate consent. Every email includes an unsubscribe link, and you can also opt out at any time by emailing us. Once you opt out, we stop straight away.

Other forms on the site

Our contact form, pricing enquiry form and case study and committee pack download forms collect similar details (such as your name, email address, phone number if you give it, club name and your message). We use them to reply to you, send you what you asked for and follow up about our services, on the basis of our legitimate interests and, where relevant, steps before a contract.

How you use our website

If you accept analytics or advertising cookies, we and our analytics and advertising partners collect information such as your IP address, device and browser type, pages viewed, how you arrived (for example from a search engine or an advert) and actions you take, such as submitting a form. Section 4 explains the cookies and similar technologies involved.

We do not sell your personal data. We share it only with service providers who help us run our business, under contracts that require them to protect it and use it only on our instructions:

• Lovable (website platform): hosts this website. Pages are delivered through Cloudflare’s global network, which serves each visitor from a data centre near them.
• Supabase (database, part of our website platform): stores a secure backup copy of each enquiry and booking so none are lost. Our database is hosted on Amazon Web Services in Frankfurt, Germany (EU).
• HubSpot (customer relationship management): stores form submissions and contact records, and runs the HubSpot tracking code if you accept analytics cookies. Our HubSpot account is hosted in its EU data centre.
• Brevo (email, based in France): sends The Friday Fix and our internal notification emails about new enquiries and bookings.
• Google: Google Workspace and Google Calendar for email and call bookings, Google Analytics for website measurement.
• Meta (Facebook and Instagram): the Meta Pixel measures the results of our adverts and helps us show them to relevant people.

We may also share data with our professional advisers, or where we are required to by law, a court or a regulator.

Cookies are small files stored on your device. Similar technologies, such as pixels and tracking scripts, work in a comparable way. We use them for the following:

• Strictly necessary: needed for the site to work, for example security and remembering your cookie choice. These do not need your consent.
• Website statistics from Lovable (our website host): we use cookieless website statistics that count visits and page views without setting cookies or storing anything on your device.
• Google Analytics 4 (analytics; cookies such as _ga and _ga_*): tells us how many people visit, which pages they view and where they came from, so we can improve the site.
• HubSpot tracking code (analytics; cookies such as __hstc, hubspotutk, __hssc and __hssrc): records visits and page views and, if you submit a form, links that browsing history to your contact record in HubSpot so we understand your interests.
• Meta Pixel (advertising; cookies such as _fbp and _fbc): records visits and actions such as form submissions and call bookings, so we can measure our Facebook and Instagram adverts and show them to people likely to find them relevant.

Under PECR, we need your consent for any cookies that are not strictly necessary, and our lawful basis for the related processing is your consent. When you first visit, a banner asks for your choice. Google Analytics and HubSpot (analytics) and the Meta Pixel (advertising) do not load until you accept that category, and Google Analytics follows your choice through Google Consent Mode. We store your choice in your browser so we do not ask again on every visit.

You can change your mind or withdraw consent at any time using Cookie settings, which is also linked at the bottom of every page. When you withdraw consent, we stop the tools from loading and delete the cookies they set on this site.

You can also block or delete cookies in your browser settings, opt out of Google Analytics with the Google Analytics opt-out add-on, and manage ad preferences in your Meta and Google accounts.

Some of your data is stored or accessed outside the UK. Our database is in Germany and Brevo is in France, both in the EU, which the UK recognises as giving adequate protection (UK adequacy regulations). Google, Meta, HubSpot, Cloudflare and Supabase are US companies or have US parent companies and may access data from the United States, and Cloudflare may serve pages from data centres in other countries.

Where data goes to the United States, we rely on the UK Extension to the EU-US Data Privacy Framework (the UK-US data bridge) for providers certified under it. Otherwise, we rely on the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, which our providers include in their data processing terms.

• Enquiries, audit requests and call bookings that do not lead to us working together: two years from our last contact with you.
• Client records and invoices: six years after our contract with the club ends, for legal and accounting purposes.
• The Friday Fix: until you unsubscribe, after which we keep only your email address on a suppression list so we do not email you again.
• Google Analytics data: 14 months.

Under UK data protection law, you have the right to:

• ask for a copy of the personal data we hold about you
• ask us to correct data that is inaccurate or incomplete
• ask us to delete your data
• ask us to restrict how we use your data
• object to us using your data on the basis of our legitimate interests, and to object at any time to direct marketing
• ask us to transfer data you gave us to another organisation (data portability)
• withdraw your consent at any time, where we rely on consent, without affecting what we did before

To use any of these rights, email archie@digitalcaddieai.com. We will respond within one month. There is normally no charge.

If you are unhappy with how we have handled your data, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk or on 0303 123 1113.

We use appropriate technical and organisational measures to protect your data, including encrypted connections, access controls and reputable providers. Only people who need your data to do their work can access it.

Our website and services are for businesses and are not aimed at children. We do not knowingly collect data from anyone under 18.

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated at the top.